What percent of people skip breakfast?

A recent survey by the NPD Group found that 31 million Americans, about 10 percent of the U.S. population, do not eat breakfast. The Morning MealScape 2011 study surveyed 27,179 Americans from January 10 through March 7, 2011.Oct 11, 2011 read more

Forty percent of survey respondents go straight to lunch, while just 39 percent skip dinner or lunch, combined. When we do eat breakfast, the most popular foods are by far eggs and cereal, with almost half of all survey respondents pouring a bowl or scrambling some eggs in the morning. read more

“With 31 million people skipping breakfast each daythere is a significant opportunity for food and beverage marketers to reach these consumers,” says Dori Hickey, director, product management at NPD and author of Morning MealScape 2011. read more