While no source was given in this article, this statement very likely came from the original speculation about the return rate for Zappos after it was acquired by Amazon in 2009. read more
Some heartening news for retailers who have a high returns rate from their online customers: The more goods a customer returns, the better he or she could be for your business. That’s what online shoe store Zappos has found. People who returned half of their orders made the company more money. read more