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What should the WNBA do to grow?

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The league announced a partnership with FanDuel on Thursday — the first time a women's professional sports league will be available in one-day fantasy games. read more

The thing that always pops in to my mind is their lack of marketing for their product. I hardly, if ever, see any promotional material for the WNBA. Often times when they have their championship series going on, I barely even knew the season was happening. read more

WNBA players are in the trenches, battling the court as well as off the court. They work for recognition, respect and a greater social consciousness. Yet, their work is far from done. In the second part of a series, WNBA players discuss what the league and its players can do to continue to grow and reach new fans. read more

The WNBA must Grow and Reach New Fans if the league is to be around in 5 years. Rebuilding the WNBA with Anthony's out of the box marketing plan is exactly what the league needs. read more

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