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What tactics do magazines use to get people to buy them?

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Price in multiples: over-price a single buy to convey value for the multiple purchase. i.e. Buy 1 item for $1.50 or buy 5 for $5, even though the retailer only ever wanted to get $1 for each item to achieve their targeted markup. read more

5. They mimic your gestures—and get women to touch you. A woman’s touch—but not a man’s—makes people of either sex looser with their money, so when that saleswoman touches your shoulder, you may unwittingly end up spending more. read more

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