What would Pepsi do if they had Coke's secret formula?

Pepsi was offered Coke's trade secrets for $1.5million by a Coke employee back in 2006 and they promptly alerted Coca-Cola and the FBI set up a sting operation to catch the employee and her accomplices. read more

Pepsi was offered Coke's trade secrets for $1.5million by a Coke employee back in 2006 and they promptly alerted Coca-Cola and the FBI set up a sting operation to catch the employee and her accomplices. [1] Let's assume that Coke's secret formula was handed to Pepsi on a silver platter in a legal way. I don't think Pepsi would do anything with it. read more

In the end, both Coke and Pepsi would likely be worse off if Pepsi had Coke’s secret formula and acted on it. So, maybe the executives at Pepsi were acting morally and honorably when they turned in the criminals stealing Coke’s secrets. Or maybe they are just good economists. read more

Coca-Cola immediately contacted the FBI and an undercover FBI investigation began. Prosecutors say Williams was the source of the information Dimson offered to provide to Pepsi. They say that"Dirk" provided an FBI undercover agent 14 pages of Coca-Cola documents marked classified and confidential. read more