It's similar to the difference between baking and a single loaf of bread. The first is a field of expertise about a technical process for making products with a purpose, and the second is a single result of such a process. read more
Marketing is a process that takes time and can involve hours of research in order for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange (or a conversation) between the company and the consumer. read more