When and why did Yorkie drop the 'It's not for girls' slogan?

Short answer: Yorkie appears to have dropped the "It's not for girls" slogan in early to mid 2012, but I have not been able to determine exactly why. Longer answer: On June 4, 2012 Yorkies launched h a new commercial that uses the slogan, "Man fuel for man stuff. read more

Short answer: Yorkie appears to have dropped the "It's not for girls" slogan in early to mid 2012, but I have not been able to determine exactly why. read more

The Yorkie bar is famous in the UK for its former tag line: "It's not for girls." Nestlé first launched the slogans "Don't feed the birds," "Not available in pink," and "King size not queen size" in 2002, but the bar has always been targeted at men ever since its inception. read more