When did tanning become popular?

Once tans became popular, sunburn was inevitable, and soon the search was on for a product that would allow burn-free tanning. The tanning oil Huile de Chaldée, created by perfumer Jean Patou and introduced in 1927, promised to “put an end to sunburn, soften and tan the skin. read more

During the"Roaring Twenties", clothing became less restrictive for women, which could arguably have led to tanning naturally when women were outdoors. Popular legend has it that in the 1920s, Coco Chanel (the fashion designer) got sunburnt while vacationing on the French Riviera and that resulted in a tan. read more

In the 1920s, pioneering designer and fashion icon Coco Chanel popularized the idea of tanning, and the sun started to represent pleasure and relaxation as well as health. 14 Once tans became popular, sunburn was inevitable, and soon the search was on for a product that would allow burn-free tanning. read more

In the 1920s. Many Europeans and Americans considered pale skin a mark of wealth and leisure until the early 20 th century. read more