Where and why did denim originate?

Jeans came a long way, from a workers uniform to symbol of youth rebellion to fashion statement. But it is even older than we maybe think. Learn more about the history of jeans and denim. read more

The word comes from the name of a sturdy fabric called serge, originally made in Nîmes, France, by the Andre family. Denim was originally called serge de Nîmes, it was then soon shortened to Denim. read more

While a denim predecessor known as dungaree has been produced in India for hundreds of years, denim itself was first produced in the French city of Nîmes under the name “serge de Nîmes”. The most common denim is indigo denim, in which the warp thread is dyed, while the weft thread is left white. read more