Which brand is more valuable or powerful, Pepsi or Coke?

On the branding persperctive; Coke is much bigger brand than Pepsi. Coke ranks 3rd in the Interbrands list of best brands in 2014 against Pepsi's 24th. read more

However, Pepsi's almost $11.5 billion brand value fell 5% during that same period. Of the top 15 soft drinks on the BrandZ list, five are Coca-Cola offerings and six are PepsiCo products. The collective brand value for all five of the Coke products is nearly $93 billion. read more

New Coke. Pepsi may have thrown a wrench in its brand, but Coke very nearly killed their product! In 1985 Coca-Cola underwent a major reformulation that resulted in a supposedly improved taste. The Coca-Cola soft drink was rebranded to the simpler “Coke” name and the new badge indicated a fresher, sweeter taste closer to that of Pepsi. read more