I don't have specific names but According to me the answer is " Every company" used it. I will elaborate according to my level of understandings and my observations. this pyramid shows the human motivation pattern with m0st basic needs at bottom and self-actualization need at top (Source: wiki). read more
The use of psychology to fixate human condition, has been gaining a lot of usage lately. Not only Maslow’s pyramid, but many other “techniques”. The best example is Facebook’s ecosystem of apps. read more
Maslow’s hierarchy of needs is a psychology theory posed by Abraham Maslow in his 1943 paper, “A Theory of Human Motivation.” According to this theory, all people have needs that must be satisfied. Maslow used a pyramid to describe and categorize these needs, as shown in the figure. read more