How about a better question: How can email compliment SEO and the overall content strategy? I look at driving traffic to the website as a primary goal of most digital marketing. read more
If you do a search about Social media Vs SEO, you will see the sentence “social media is the new SEO” a lot. What this phrase implies is that social media shares (likes, tweets, pins, +1s, LinkedIn shares etc) have a direct influence on rankings like SEO. read more
Email marketing is ideal for building brand recognition and retaining existing customers. These are valuable for reasons independent of SEO, but also play into your brand’s overall reputation. The better reputation your brand has, the easier it will be for you to get featured on high-profile publishers and engage with popular influencers, giving you a major leg up in the SEO game. read more
However, email is a useful tool for keeping an audience engaged and “wielding” traffic in a way that no other marketing channel allows for. Using email as a tool to help or enhance a search engine optimization initiative can be extremely effective if done well; and today, we’ll explore three under-utilized strategies for turning email marketing into an SEO booster. read more