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Who are the target customers for Prada?

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While Stanley definitely summed up the answer to this question in a pretty direct manner, I'd also add that target customers tend to be: 1. Residing in urban areas or expensive zip codes surrounding urban areas (think Westchester County, NY). 2. read more

As you can imagine, since Prada makes finely stitched and expensive products, it is what we would call a premium brand. Others in this category include Louis Vuitton, Gucci, Armani, Hugo Boss etc. Target customers for Prada are wealthy, fashion aware, and concerned with presenting a certain appearance to the public. read more

Prada is a high-end designer brand. The line sells beautiful clothing and accessories often seen at runway and fashion shows worldwide. However, you will drop a pretty penny for pretty Prada. read more

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Positioning Target 1. Cultural creative,
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