Who chooses ASDA's 'Chosen By You'?

The supermarket is relaunching 3,500 products and introducing 500 new products under the Chosen by You brand and has redesigned the packaging across the entire range with a consistent design to increase standout and improve navigation. read more

Asda is relaunching its mid-tier private label range under the new “Chosen by You” brand name in a bid to improve perceptions of the quality its food. read more

Paul Beresford, Managing Director at Cambridge MR, oversaw the Chosen by You independent product testing process. He said: “The scale of Asda’s product testing programme is unprecedented in my experience, and as such has been a logistical challenge at times. read more