Who developed Makeup Genius from L'Oreal?

The beauty industry is changing at a rapid pace. Every week new smartphone apps are launched by startups and big players such as the Makeup Genius from L'Oreal. read more

The beauty industry is changing at a rapid pace. Every week new smartphone apps are launched by startups and big players such as the Makeup Genius from L’Oreal. They attempt to bring revolutionary research on skincare, makeup effects and nail colours to consumers’ everyday beauty routine. In our opinion, however, their impact is doubtful. read more

Makeup testing AND a hot new selfie—sounds good to us! As if that wasn't enough, the MakeupGenius app takes it one step further, allowing you to scan products in-store and try them on right away! No matter where you go, a new look is at your fingertips, and there’s no need to wonder if the products that catch your eye will work for you. read more

L'Oréal Paris Makeup Genius allows customers to virtually try on 4,500 of the cosmetic brand's catalogue of products using their smartphone or tablet. The augmented reality app was launched in Australia on Tuesday with a glittering event attended by the brand's local ambassador, Megan Gale. read more