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Who is responsible for online marketing at a car dealer?

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Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for ... read more

Selling vehicles is more competitive than ever, so dealers need any advantage they can get. Yet, I’m amazed at how few dealerships leverage modern marketing technologies. My dealership, Friendly Chevrolet in Fridley, MN, has been the No.1 Chevy dealer in our district for 16 years running. We leverage digital marketing. read more

The car mechanics at your dealer are no longer trying to nickel and dime consumers but are there to provide the best maintenance that is necessary. Respond to online feedback promptly. When consumers are shopping online for cars, they will find your local business listing as one of their top search results. read more

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