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Why am I so motivated by fear rather than reward?

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Fear is sort of the base emotion that every other emotion stems from, you know? I mean, think about it. When you think of it, the base instinct that we all refer to is our fight-or-flight instinct, how you react to and handle new situations. What sort of situations would you end up fighting in or fleeing from? read more

So fear is useful on those kind of things, is keeping us far from danger. But talking to someone new doesn't mean danger. That's when you can use your brand and your logic. read more

It has greater risks. So, we go on to choose reward, because we can reach a better target, a better aim. After snapping once, we tend to choose a slingshot where the risk of snapping is less. And so, we choose reward. And as you can see, we are motivated by fear the most, followed by reward and purpose. read more

Rather than money, studies have shown that how creative an employee feels when working on a project is the strongest and most pervasive driver. Rewards that are strictly monetary will stifle the creativity of a project and an employee’s unique approach. read more

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