Starting with a dark space is a lighting designer's delight. It allows you to light slectively, creating specific moods and drawing attention to things in a designed and calculated way. read more
Starting with a dark space is a lighting designer's delight. It allows you to light slectively, creating specific moods and drawing attention to things in a designed and calculated way. read more
Abercrombie & Fitch and its offshoot, Hollister, sell their clothes targeted at 14-18 year olds in the dark. Well almost. The low lighting aims to give the shops a casino or VIP club-like feel, bathing their teenage customers in luxury. read more
I see/smell/hear: BIG picture of a half-naked guy or girl, Abercrombie cologne or perfume, dark lights, and clubbing music. Sounds like a party, which is cool. It's just SO hard to navigate in there, so I avoid that store. read more