A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Why are Abercrombie and Fitch stores so dark?

Best Answers

Starting with a dark space is a lighting designer's delight. It allows you to light slectively, creating specific moods and drawing attention to things in a designed and calculated way. read more

Starting with a dark space is a lighting designer's delight. It allows you to light slectively, creating specific moods and drawing attention to things in a designed and calculated way. read more

Abercrombie & Fitch and its offshoot, Hollister, sell their clothes targeted at 14-18 year olds in the dark. Well almost. The low lighting aims to give the shops a casino or VIP club-like feel, bathing their teenage customers in luxury. read more

I see/smell/hear: BIG picture of a half-naked guy or girl, Abercrombie cologne or perfume, dark lights, and clubbing music. Sounds like a party, which is cool. It's just SO hard to navigate in there, so I avoid that store. read more

Encyclopedia Research

Wikipedia:

Further Research