Why are cartier love bracelets so popular?

Cartier's Love bracelet is one of the most iconic pieces of jewelry ever designed—and also one of the most popular: last year, it was the most Googled piece of jewelry in the world. While the bracelet has had a renaissance of late, thanks to fans like Kylie Jenner and Kanye West, the jewel has also had a long and surprising history. read more

The Cartier Love bracelet is having a major resurgence, in part fueled by one of the most divisive celebrities around. In 2013, the Huffington Post pointed out that Kylie Jenner — then just 16— was wearing roughly $40,000 worth of the iconic bracelets. read more