Why are Costco's rotisserie chickens so cheap?

By maintaining bargain prices on hot dogs, rotisserie chickens, milk, and such, Costco exponentially increases foot traffic in stores. It also helps shoppers justify the cost of their annual memberships. And, while the hungry shopper is swinging by for a quick, cheap bite or because it's 5 p.m. read more

People will learn how cheap the food at Costco is. They will go to Costco to get food; While they’re at Costco, customers will decide to buy everything they need and want. The rotisserie chickens are at the back of the store, so people will have to walk through aisles of enticing goods that they’ll buy. read more

Costco sold an estimated 60 million rotisserie chickens in 2013, and 76 million of the birds in 2014. Obviously, it could take in tens of millions dollars more in profits by raising prices on the chickens, which many would see as bargains even if they were $1 or so more expensive. read more