Why are Doritos so addictive?

Beware: You will probably feel like eating a bag of nacho cheese chips after reading this. read more

A scientist in America has broken down Doritos’ classic nacho cheese flavor to work out what makes the chips so irresistible. When Doritos inventor Arch West died two years ago, his family reportedly scattered the chips into his grave. Such is the sanctity of nacho cheese. read more

(The actual cheese called 'nacho cheese' tastes nothing like the cheese powder put on Nacho Cheese Doritos.) It's also a certain amount of sugar in the powdered cheese mix, as well. Sugar is the one substance most humans crave, because of the sweetness. read more

Doritos are one of the most successful snack foods ever, with a market-leading $1.5 billion in annual sales in the US. The brand incited controversy recently when its parent company's CEO, Indra Nooyi, made comments that implied it planned to develop snacks just for women. read more