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Why are ice creams with flakes called 99?

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From the Cadbury website: An Ice Cream served in a cone with a Flake 99 is the UK's favourite ice cream. In the days of the monarchy in Italy the King had an elite guard consisting of 99 soldiers. Subsequently anything really special or first class was known as "99". read more

From the Cadbury website: An Ice Cream served in a cone with a Flake 99 is the UK's favourite ice cream. In the days of the monarchy in Italy the King had an elite guard consisting of 99 soldiers. Subsequently anything really special or first class was known as "99". read more

In 1930 Cadbury launched ‘Flake 99’ (a smaller version of ‘Flake’) especially for use by ice cream makers and sellers. The ‘99’ name According to Cadbury’s website FAQ: “The real reason for "99" Flake being so called has been lost in the mists of time”. read more

One claim is that it was coined in Portobello, Scotland when Stephen Arcari, who opened a shop in 1922 at 99 Portobello High Street, would break a large ‘Flake” in half and stick it in an ice cream. read more

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