Why are men being portrayed as idiots in TV commercials?

The trend isn't new, but television and advertising portrayals of men as clueless lunkheads seem to be the gift that keeps on giving —and it must, otherwise ... men as incompetent around the house and one in four (25 per cent) said that they find it hard to identify with men as they are portrayed in ads. read more

A casual contempt for men, especially fathers, has crept into much that is pumped out of the small box. It's there in TV comedies - from the character of the feckless father Frank in Shameless to Ben, the plain stupid dentist dad in My Family and even Pete Brockman, the ineffectual man of the house in Outnumbered. read more

This is the same Kris Marshall, it must be said, who made his name in a series of BT ads, also playing a prat. If you thought men are idiots in your favourite TV shows, it’s the commercial breaks that really reinforce the gender stereotype. read more