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Why are people addicted to Doritos?

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Such is the sanctity of nacho cheese. If you find yourself addicted to the salty yellow chippies, don't fear that you've got an overblown fondness for junk food. ... But you keep coming back for more and more nacho cheese Doritos. Two acids – lactic and citric, get the saliva flowing – which triggers the impulse to eat.Oct 3, 2013 read more

Doritos are one of the most successful snack foods ever, with a market-leading $1.5 billion in annual sales in the US. The brand incited controversy recently when its parent company's CEO, Indra Nooyi, made comments that implied it planned to develop snacks just for women. Still, the chips' salty, cheesy allure is drool-inducing. read more

If you find yourself addicted to the salty yellow chippies, don’t fear that you’ve got an overblown fondness for junk food. Steven A. Witherly, a food scientist and the author of “Why Humans Like Junk Food,” has explained to the New York Times that nacho cheese Doritos are the archetype of addictive processed foods. read more

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The Nacho Dorito
archive.nytimes.com

Why Doritos are so addicting
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