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Why are people obsessed with Nutella?

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Because it is the best thing to happen to humanity. EVER!!! Also because of the following reasons- 1. Nothing better than chocolate 2. Nothing better than chocolate in a jar 3. Nothing better than chocolate with a tinge of hazelnut 4. read more

Thus, every year February 5th is a day for eating Nutella, sharing Nutella recipes and memories, and looking at photos of Nutella food-porn. In 2013, Nutella manufacturer Ferrero tried to shut down World Nutella Day before reconsidering. read more

The brand found its niche among America’s “hipster” and “foodie” crowds: those who make Nutella Twitter accounts, trek to Eataly to check out the new Nutella Bar, and want a toast spread that’s quirkier than the standard Skippy. read more

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Why is the Nutella jar shaped the way it is? - Quora
Source: quora.com

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