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Why are SPAR supermarkets called DESPAR in Italy?

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When the company was founded in the Netherlands it was originally called Despar. Later when they expanded across Europe some countries shortened the name to Spar but Italy retained the original name. read more

When the company was founded in the Netherlands it was originally called Despar. Later when they expanded across Europe some countries shortened the name to Spar but Italy retained the original name. To English speakers Despar looks too close to"despair" but to Italian speakers it doesn't have this problem. read more

SPAR International first granted a licence for the operation of the SPAR Brand to SPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. read more

It was called by Romans Mare Superum = Upper Sea (contrary to Tyrrhenian Sea that was caled Mare Inferum = Lower Sea) or more often when talking about geografic therm same as today Mare Adriaticum (or Hadriaticum or simply Adria) deriving from Illirian = Water or Sea. read more

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