Why are the cowboys america's team?

The nickname originated with the team's 1978 highlight film, where the narrator (John Facenda) opens with the following introduction: They appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, "America's Team." read more

How the Cowboys Got the Nickname “America’s Team” Posted by Kristi Scales | Feb 9, 2015 | Articles | 11 | The nickname “America’s Team” is one of the few strokes of marketing genius that cannot be attributed to Tex Schramm, the late, great Cowboys team president and general manager for 30 seasons (1960-1989). read more

As a jab against the Cowboys before Super Bowl XXVII, Buffalo Bills coach Marv Levy proclaimed his team to be America's Team because they would be "wearing red, white, and blue". The Cowboys, which wear white, silver, and blue, went on to defeat the Bills 52-17. read more

The Dallas Cowboys will never fully lose the lofty “America’s Team” nickname, but the title has certainly not been earned in recent years. The Cowboys might make a load of money — the franchise is the most valuable in the world, according to Forbes — but that’s where the relevance stops. read more