Why are the dallas cowboys america's team?

The nickname originated with the team's 1978 highlight film, where the narrator (John Facenda) opens with the following introduction: They appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, "America's Team." read more

During the Cowboys' first game of the 1979 season, a nationally televised game against the St. Louis Cardinals (Dallas won 22-21), the television announcer for CBS introduced the Cowboys as America’s Team and the name just stuck. read more

The Dallas Cowboys will never fully lose the lofty “America’s Team” nickname, but the title has certainly not been earned in recent years. The Cowboys might make a load of money — the franchise is the most valuable in the world, according to Forbes — but that’s where the relevance stops. read more

The nickname “America’s Team” is one of the few strokes of marketing genius that cannot be attributed to Tex Schramm, the late, great Cowboys team president and general manager for 30 seasons (1960-1989). read more