Why are Westerners more familiar with Japan's Yukata?

I can't speak for all “westerners” but many Americans think a Yukata and a Kimono are the same thing. But I'm guessing, you are trying to understand why they know about Kimonos as well. read more

Because these groups have existed for a long time, and Japan tries to actively share it's culture by starting movements like 'Cool Japan', things like these are more common knowledge amongst people. That said, westerners aren't necessarily more familiar with kimono. Most of them wouldn't be able to tell the tourist type apart from the real deal. read more

I’m assuming you want to know why Westerners are more familiar with yukata than with kimono. read more

There are classes on how to wear kimono and yukata. and that's a great way to learn about that aspect of Japan. Wearing yukata at a hot spring is quite acceptable. Some towns (e.g. Kurokawa on Kyushu Island) will sell you a pass that let's you visit several baths. Wearing a yukata is most convenient as you'll have to dress and undress several times. read more