Why aren't Nike or Adidas introducing modular shoes?

Adidas has all the right digital moves, according to the latest study by market research firm Gartner L2. read more

Nike has great lineage of iconic shoes in their line of Jordans, Kyrie, KD, LeBron, Air Force, Presto, Free,Air Max, Vapormax, Zoom Fly,etc and now soon to be launched REACT based sole technology to counter Adidas’ Boost series. read more

But let’s be honest. It’s not just the people that wear Adidas shoes that make it a great brand. It’s the shoes themselves. Why Adidas is Better than Nike Adidas is Producing Innovative Concepts. Rather than following the pack, Adidas is constantly testing new products in order to make a better shoe for all athletes. read more

Sales of Adidas’s classic Superstar rose sixfold in 2016—making it the top-selling active shoe in the U.S., a distinction that had been held by a product from Nike (which still sells more shoes overall) for over a decade. read more