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Why did Adidas Yeezy boots become such popular shoes?

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None of this is right, though. It's a very naive way to think about fashion in general. I'll admit that Kanye's name has something to do with the hype, but I firmly believe that if the Yeezys were just an Adidas mainline shoe, they'd be nearly as popular and only slightly less expensive, for the following reasons: Technology. read more

I don’t have any shoe with either technology but the crowd has spoken and apparently they’re comfy as hell. Adidas charges premium prices for any shoe with either of these features, and the Yeezy is no different. read more

Adidas YEEZY is the official sneaker and clothing collaborative project between athletic company Adidas and American hip hop artist Kanye West. It consists of menswear, and footwear in all sizes: Adidas Yeezy Boost 750, Adidas Yeezy Boost 350, and Adidas Yeezy 950 Duck Boot. read more

According to Nice Kicks, Yeezy is more popular with adidas than he ever was with Nike. The sneaker now known as the Nike Air Yeezy made its debut at the 2008 Grammy Awards and more than a year later in April 2009, it released to the public. read more

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