Why did Amazon buy Zappos?

The deal is done, and we're still digesting the news: Amazon has acquired Zappos for $850 million. ... Here's the summary of the deal: Amazon will purchase all of the outstanding shares, options, and warrants from Zappos for 10 million shares of Amazon's common ... Why did Amazon acquire Zappos? read more

2. Zappos has a one-of-a-kind culture that has bred it's success. It's also one that no company, even Amazon, can easily replicate. 3. Zappos is known for its legendary customer service. Amazon thinks this is an asset in the future. 4. Amazon is buying Zappos for its people - its leadership and its employees. read more

Zappos shareholders would simply trade their stock for Amazon stock. We saw the deal less as an acquisition than as a marriage. An all-stock deal would be analogous to a married couple opening a joint bank account. In June, Jeff sent a formal proposal to buy Zappos in stock, which our board voted to accept on July 20. read more