The short answer: Augustus was politically astute. The long answer begins with the origin or Rome's Republic. From roughly 765 BCE to 509 BCE (Etruscan) kings ruled Rome. read more
Augustus was more politically intelligent then his late uncle and subtly manipulated the senate to keep giving him powers without ever declaring him king, in fact despite him being the first emperor most did not even see him as that, just as the first of the senate, that is the way he gained power and why he did not declare himself king, in fact he always denied being called king when people addressed him as so. read more