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Why did Dodge and Ram split up?

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The Italian crew that's now calling the shots at Chrysler made it official today: the Dodge Ram truck brand is being split away from the Dodge car brand to better focus each brand. Also announced were several changes to upper management.Oct 5, 2009 read more

DETROIT -- It's been almost two-and-a-half years since Chrysler Group's controversial decision to split off its Ram truck brand from Dodge in October 2009. The two brands now have different executives, different marketing teams, different messaging, different signage, different everything. read more

Splitting up can be difficult, especially if the former partners still work in the same office. That's not the case with Dodge and Ram Truck. Chrysler Group CEO Sergio Marchionne separated the brands five years ago, and their leaders and vehicles seem to be better off because of it. read more

The Italian crew that's now calling the shots at Chrysler made it official today: the Dodge Ram truck brand is being split away from the Dodge car brand to better focus each brand. read more

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