Why did Ford sell Jaguar/Land Rover?

NEW DELHI — Tata Motors, part of India's fast-growing Tata Group, is buying Jaguar and Land Rover from the Ford Motor Company for $2.3 billion. The purchase price is more than the market expected but still about half what Ford originally paid for the brands several years ago. read more

Ford is in the midst of a painful overhaul, shedding costly units and workers in the United States. The company chief executive and president Alan R. Mulally said in a statement that he was confident that Jaguar and Land Rover would thrive under their new owners. read more

In 2008, when Ford was on its way of bankruptcy, Tata Group offered Ford to buy their luxury car brand Jaguar-Land Rover. Bill Ford, along with his team, reached “Bombay House”. “Bombay House” is the headquarter of Tata Group. read more

As expected, the deal calls for Ford to continue to supply Jaguar and Land Rover with technologies, powertrains, stampings, components, engineering, continued research and development, and other support services for differing periods of time. read more