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Why did Hillary Clinton lose to Barack Obama in 2008?

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First we need to know what tipped the balance. Here are five reasons why he won and five reasons why she lost. WHY OBAMA WON Message Obama's change message was far superior in 2008 to Hillary's experience message. read more

The first thing is that Obama was, among other things, a professional community organiser. Which meant that he had experience of how to organise communities (something that was notably missing in the Sanders campaign). read more

• African-American voters quickly coalesced behind Obama, something Clinton had not expected. Two months before South Carolina’s January primary, Clinton was far ahead of Obama among African-American voters. But after Obama won in nearly all-white Iowa, more and more black voters decided that he was a viable candidate. read more

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