Why did LEGO sets and elements become so complicated?

Right now we have over 900 elements available. Unlike the traditional toy retail business, it's more difficult for us to project which individual pieces or elements will be in demand in a given time period. For example, we know that kids like Lego sets with wheels. read more

I guess as they did market research enough boys like me told them that they would like more pieces. read more

From Scooby Doo to Star Wars, their sets have millions of tiny little pieces to assemble. While building LEGO sets may seem easy enough, especially with the instructions they provide in each box, the labor it takes to build some of their sets can take hours – even days. Here are what we consider to be the most challenging LEGO sets to build. read more

So, I have looked to see if I can find the most complicated Lego sets out there this year. These will make wonderful gifts for the"brick" builder on your gift list! Amazingly they come in a variety of styles to suit the interest of just about any person on your gift list, too. There are architectural wonders made with the colorful little bricks but there are also ones that involve movement like train sets and robotics. read more