Why did Netflix (streaming) get rid of the star ratings?

Netflix replaced its 5-star rating system with a combination of 'thumbs up, thumbs down' and a 'percent match.' ... Netflix. For a few years, Netflix has wanted to replace its five-star rating system with something better. Now, after a year of testing, the streaming giant has ... But many people didn't get that. read more

The five star rating on Netflix was a holdover from the DVD-by-mail days when measuring sentiment toward a certain movie or TV show was impossible to gauge directly. With streaming, Netflix has a direct, two way data pipeline to your home which means they can now leverage a ton of actual data on your viewing habits. read more