Why did Pepsi change its logo?

Despite the above mentioned changes, Pepsi logo maintained its uniqueness of shape, colors and font style, which is unique quality of famous logos. pepsi logo design. Since Pepsi establishment in 1898, the world has seen a lot of technological advancement. read more

A change of logo is in most cases a reflection of change in brand values, brand belief or brand personality. You should be able to see difference in their communication style before and after the rebranding. For large corporations like Pepsi, it is definitely a reflection of change in inner system. Hope that helps. read more

The design continued to be the identity of the company until 1940 when the company made changes in the design of its logo for the first time. Here Are Some Major Highlights On Pepsi Logo 01. 1898-1940 Use Of Swirly Script In The Logo. History of Pepsi logo began in 1898 with a close rivalry with competitor brand Coco Cola. read more

But a version of the iconic logo that we now attribute to the soda didn't exist until over 50 years after the company's conception. Initially dubbed"Brad's Drink," Pepsi was created in 1893 by a pharmacist named Caleb Bradham. read more