Why did Sahara leave the Indian cricket sponsorship?

The team sponsorship rights include the right to be called the official team sponsor, and to display a commercial logo on the men's, women's, Under-19 and A teams' kits. read more

So why did they [the BCCI] continue to take money from us under the existing sponsorship rights, which we hold till December 31 2013. They raised the technical issue just because they wanted to disqualify us," Abhijit Sarkar, a Sahara spokesperson, told ESPNcricinfo. read more

Sahara had plans to withdraw the sponsorship which they did now. So they started sponsoring BD. There is rift between bcci and sahara. which is a big story. read more

The BCCI has awarded the Indian teams' sponsorship rights to STAR India Private Limited for Rs 1.42 crore LESS per match than the previous sponsor, Sahara India, paid. Home u.k. read more