Why did saturn go out of business?

Saturn, a GM company that had great promise in the early 1990s, ultimately failed because senior GM leaders couldn't see the benefits of new ways of ... --Owner enthusiasm went off the charts, as was demonstrated when nearly 100,000 owners attended two "homecoming" celebrations in 1994 and 1999. read more

They resented Saturn and are happy to see it go. But here are some impressive early accomplishments that were largely unpublicized at the time and have been forgotten in the years since. --Because of an enthusiastic market response to their "different kind of car," Saturn retailers were chronically short of vehicles for the first five years of production. read more