Why did Zappos buy 6pm?

I worked at Zappos back when it purchased 6pm. The reasoning that I remember for this, was that Zappos wanted to establish itself as a premium brand, and they wanted to distance themselves from competing on price with other sites. read more

We've thought about this, and narrowed it down to four primary reasons: 1. Zappos has a lot of growth potential. 2. Zappos has a one-of-a-kind culture that has bred it's success. It's also one that no company, even Amazon, can easily replicate. 3. Zappos is known for its legendary customer service. read more