Why do all Dunkin' Donuts have free WiFi?

Dunkin Donuts wifi Who can now name a fast-food restaurants chain, where there's no free Wi-Fi? - There's probably no such. But all those McDonalds' and Subways with KFCs - I.e. read more

Starbucks and probably Dunkin’ would have tested this idea in say 50–100 stores and done an in-depth analysis of the benefit that the free wifi provides. Even if they “knew” it would be a big success, this is used to quantify the return on investment. read more

Dunkin' Donuts - Listing and guides of where the public can find free Wi-Fi (WiFi) wireless Internet access hotspots. Find Free WiFi Hotspots (city, state, or zip) e.g. read more

One WiFi is your best choice. OneWiFi offers the most feature rich & affordable WiFi systems available to your Dunkin Donuts locations. Unlike other WiFi companies our sole business is managing public WiFi Hotspots. We have been providing these services to restaurants for over a decade. read more

According to the bloggers' observations, visitors of the Starbucks chain prefer to use the Internet connection in the coffee shop more on their work, or writing posts or novels, while Dunkin' Donuts' free Wi-Fi users prefer using Internet on entertainment: watching videos, listening to the music, communication in the social media etc. Supposedly, entertaining activities tire less and make people stay on-line for more time. read more