Why do BMW commercials say 'European models shown'?

European regulations for the automotive industry differ from American law. This affects the setup of each and every car made by the manufacturer. Including riding height, lightning setup, how wide the car is etc. read more

US plates take so much away from the visual appeal of a BMW front end, while the Euro plates (at least in my opinion) actually accent the front end’s beauty. Simply put, European BMW’s look better than their USDM counterparts. That is why BMW uses them in their commercials. read more

In the U.S., BMW currently offers two 2 Series Coupe models: 228i and the high-performance M235i. European customers get a few diesels to choose from and the 225d is one of them. read more