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Why do brands target youth culture?

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Cigarette brands target growing up, so we adopt smoking as a sign we are grown up, making us feel we can not become adults if we do not smoke. Coca Cola brand targets sexual discovery in late puberty making us feel we can not have a first romantic experience without it. Kind of like wine or beer for older youth and adults, depending on culture. Luxury car brands target social positioning, making us feel we can not be successful without them. read more

Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos. While fast food, toy and clothing companies have been cultivating brand recognition in children for years, adult-oriented businesses such as banks and automakers are now getting in on the act. read more

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