Why do British people call others love?

It is a colloquial form of address, one among many that are used or have been fashionable at one time or another in different parts of England. There are many more, but to name a few: - Love/Luv: Expression used in North of England - Duck/Ducky: ... read more

British people call people love or 'luv' as it is sometimes spelled in its short form in exactly the same way as Americans would call someone honey or 'hon' for short. It is just an informal form of language used in certain walks of life and is something people have just grown up with. read more