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Why do companies need brands?

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Brands creates differntiation in the mind of the customer. When you go to buy even the consumer goods, they all belong to the same company but with different brand names targeted towards many segments of the market. read more

Companies having brand will give them opportunity To own more than one brand in the same market. It'll help them occupy more of the market space. When a company has two brands in the same market but their target audience is different, they get better market share. Let's look at Hindustan Unilever. They own hamam and lifebuoy soap. read more

People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services. Your brand helps set you apart from the competition. read more

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