Because Chuck Taylor wanted to improve the shoe by adding a patch to protect the ankle. In the same year, Marquis Converse (the founder) added Chuck's name to the patch, resulting in the shoe we know today as the Chuck Taylor All-Star. read more
So my Converse All Star's arrived today, but the logo is on the inside. But I'm not meaning the inside of the actual shoe, I'm meaning the side where you can't see them! read more
Because converse means opposite, thus the logo is placed inside the shoes as the inside is the opposite side of the shoes. read more
Quick Answer. On the Chuck Taylor high top basketball style sneaker, the logo is on the inside. On most other styles of Converse shoes, sneakers and boots, the logo is on the outside of the shoe. read more