Why do most NBA fans favor TNT's coverage over ABC/ESPN's?
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2 sports league is enjoying year-over-year lifts with fans in the demographic most coveted by advertisers. According to Nielsen ... Through its first 20 games, ESPN's NBA coverage is averaging 1.84 million viewers, up 18 percent versus the 1.56 million viewers it scared up last fall. read more
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NBA extends television deals with ESPN, TNT
www.espn.com