Why do people drink hard alcohol 'on the rocks'?

It depends on the alcohol. Lower quality hard liquor tends to have off flavors and scents, along with a strong bite. We notice these more when the liquor is warm. So a lot of times, adding ice to a drink with hard liquor will make it more palatable. Now, if it's a mixed cocktail, the reason is pretty obvious. read more

It depends on the alcohol. Lower quality hard liquor tends to have off flavors and scents, along with a strong bite. We notice these more when the liquor is warm. So a lot of times, adding ice to a drink with hard liquor will make it more palatable. read more